301 redirect
A permanent redirect that tells clients the resource has moved and a new URL should be used.
NAVINES SEO LAB
Glossary
Precise definitions for search, analytics, web performance, and experimentation.
302 redirect
A temporary redirect that preserves the original URL as the expected long-term location.
308 redirect
A permanent redirect that preserves the request method and body.
AI Overview
A Google Search feature that assembles a generated response and links to supporting web sources.
Anchor text
The perceivable wording or alternative label of a link.
Canonical
The representative URL preferred by a publisher or selected by a search system among equivalents.
CLS
Cumulative Layout Shift, a Core Web Vital describing unexpected visual movement.
Crawl
The retrieval of a resource by an automated agent.
Crawlable link
An ordinary anchor element with a resolvable href that a crawler can discover without a custom interaction.
CTR
Click-through rate: clicks divided by impressions for a defined dataset and context.
Doorway abuse
Pages or sites created to rank for similar queries and funnel users to an intermediate destination.
Duplicate content
Substantially overlapping material available at more than one URL; not automatically a penalty.
Faceted navigation
Filters and sort controls that can create many combinations of collection URLs.
First-party data
Data collected through a direct relationship and governed by the organization using it.
Hreflang
An annotation connecting language or regional equivalents of the same page.
Index
A search system's stored representation of eligible resources and their interpreted information.
INP
Interaction to Next Paint, a Core Web Vital describing interaction responsiveness.
Intent
The task or decision a person is trying to complete through a search.
Internal link
A link from one page to another page in the same owned site context.
JSON-LD
A JSON serialization for linked data commonly embedded in a page for structured data.
Keyword stuffing
Unnatural repetition intended to manipulate search relevance.
LCP
Largest Contentful Paint, a Core Web Vital describing loading of the main visible content element.
Link scheme
A link arrangement primarily intended to manipulate ranking signals.
Material update
A change that meaningfully improves facts, method, scope, examples or utility—not a date-only edit.
Meta description
A page-level description that may be used as a search-result snippet but is not guaranteed to appear.
Meta keywords
A retired metadata field that Google does not use for web ranking.
Noindex
A supported directive requesting that an accessible resource not be indexed.
Orphan page
A page with no discovered incoming internal link in the evidence set being analyzed.
Position
An observation of where a result appeared under a defined Search Console aggregation; not a universal rank.
Rendering
Processing a document, potentially including JavaScript, to produce an interpretable page state.
Rich result
A search display enhanced beyond a standard link when systems choose to use eligible structured data.
Robots.txt
A host-level protocol file that communicates crawler access rules; it is not authentication.
Search Console
Google's property-owner interface for search performance, indexing and related diagnostics.
Search result
A resource or feature selected for a particular query and context.
Server Component
A React component rendered on the server without shipping its component code to the browser.
Sitemap
A machine-readable inventory of canonical URLs and optional metadata supplied by a publisher.
Soft 404
A URL that returns a success status while presenting a missing or non-useful result.
SSRF
Server-side request forgery: abuse of a server's network access to reach unintended destinations.
Structured data
Machine-readable statements describing visible page entities and relationships.
TF-IDF
A lexical weighting method that emphasizes terms frequent in one document but less common across the collection.
URL parameter
A key/value component after a URL question mark, often used for filtering, tracking or application state.
Web Worker
A browser execution context used to perform heavy processing away from the main user-interface thread.
x-default
A hreflang value identifying the fallback page for unmatched languages or regions.