Decision friction & choice architecture lab
Review a decision environment in context instead of assuming that fewer options are better.
Processing stays in this browser; inputs are not uploaded, stored or logged.
The output is a set of observations and test hypotheses, not a conversion score.
Method
Review a decision environment in context instead of assuming that fewer options are better.
Privacy
Processing stays in this browser; inputs are not uploaded, stored or logged.
Limitations
The output is a set of observations and test hypotheses, not a conversion score.
Primary sources
- Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload — Journal of Consumer Research; 2010-10; 2026-08-15.
- Rational inattention in games: experimental evidence — Experimental Economics; 2024-09-13; 2026-08-15.
- Web Content Accessibility Guidelines (WCAG) 2.2 — W3C; 2024-12-12; 2026-08-14.