Evidence & positioning lab

Map claims to evidence, uncertainty, alternatives and honest fit without a persuasion score.

AudienceDesired decision

One row per line: claim | evidence | primary/independent/first-party/anecdotal/none | low/medium/high uncertainty | alternative explanation

Who this is forWho this is not for

Fair comparison basis

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This is a disclosure and planning aid, not proof that wording will change behavior.

Method

Map claims to evidence, uncertainty, alternatives and honest fit without a persuasion score.

Processing stays in this browser; inputs are not uploaded, stored or logged.

This is a disclosure and planning aid, not proof that wording will change behavior.

Bayesian Persuasion — American Economic Review; 2011-10; 2026-08-15.
Competition in Persuasion — Review of Economic Studies; 2017-01; 2026-08-15.
Creating helpful, reliable, people-first content — Google Search Central; 2025-12-10; 2026-08-14.