AI Overview CTR Impact Lab

Upload Search Console CSV exports and model multiple click-impact scenarios with visible assumptions.

Search Console performance CSVPerformance CSV: Page, Clicks, Impressions. Optional AI CSV: Page, Impressions. Maximum 20 MiB and 250,000 rows per file.Generative AI performance CSV (optional)Pages in the AI export are joined to the performance export by exact trimmed URL.Estimated AI Overview exposure: 30%Used only when no generative-AI export is supplied.

Relative click-loss scenarios

Scenario 1Scenario 2Scenario 3

Files are parsed only in this browser and are never uploaded or stored.

Outputs are scenarios, not forecasts. Study estimates are observational and cannot isolate causal impact for your site.

Method

Upload Search Console CSV exports and model multiple click-impact scenarios with visible assumptions.

Privacy

Files are parsed only in this browser and are never uploaded or stored.

Limitations

Outputs are scenarios, not forecasts. Study estimates are observational and cannot isolate causal impact for your site.

Primary sources

Generative AI performance report — Google Search Console Help; 2026-06; 2026-08-19.
AI Overviews Reduce Clicks by 58% — Ahrefs; 2026-02-04; 2026-08-19.
Google users are less likely to click on links when an AI summary appears in the results — Pew Research Center; 2025-07-22; 2026-08-19.
Google AI Overviews: New Research Reveals How to Navigate Click Drop-Off — Amsive; 2025-04-16; 2026-08-19.