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NAVINES SEO LAB

Pagination and infinite scroll

Preserve crawlable sequences and usable interaction in dynamic collections.

Direct answer

Infinite interaction should be backed by stable paginated URLs and crawlable links so people and crawlers can reach items without executing a custom gesture.

Practical steps

  1. Create stable page URLs.
  2. Use ordinary next/previous anchors.
  3. Avoid duplicate or endless parameter spaces.
  4. Test keyboard, no-JavaScript and deep-item discovery.

Common mistakes

  • Hiding all later items behind scroll events.
  • Canonicalizing every page to page one.
  • Creating unbounded calendar paths.

Limitations

  • Collection churn affects reproducibility.
  • Crawler depth is not a fixed click-count rule.

Primary sources