Direct answer
Low traffic is not enough reason to delete a page. Evaluate whether it serves a necessary task, holds links or history, supports users, duplicates another owner, or poses risk.
Practical steps
- Inventory purpose and stakeholders.
- Review quality and overlap.
- Choose improve, consolidate, archive, redirect or remove.
- Update links and monitor consequences.
Common mistakes
- Deleting by traffic threshold alone.
- Redirecting unrelated pages.
- Ignoring accessibility or legal value.
Limitations
- Attribution is incomplete.
- Removal effects can take time and mix with other changes.
Primary sources
- Creating helpful, reliable, people-first content — Google Search Central; 2025-12-10; 2026-08-14.